Industry players from the ad-supported streaming television sector are to work together to help build a healthy ecosystem that values independent voices and programming, with the formation of the Independent Streaming Alliance (ISA). The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media. ISA founding […]
Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]
Pay-TV operator Claro Colombia, Samsung and NAGRA have confirmed that streaming service Claro tv+ can now be enjoyed on Samsung Smart TVs without the need for an additional decoder. The launch expands the multiscreen content consumption experience for customers, facilitating access to all the content in this entertainment ecosystem. This joint development with Samsung and […]
To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]
Digital video entertainment specialist Netgem has launched a complete revamp of the Zeop TV product in the La Reunion territory in France, with the latest versions of its Multiscreen Apps, introducing more content and more features in a super-aggregator model. Netgem is taking the opportunity to expand its Entertainment service proposition for Operators with the […]
When it comes to connectivity, there is no contest: Fibre Internet beats non-fibre service hands down, according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2022-2023. The former outpaces the latter by 9 points — 75 to 66 — for customer satisfaction (on a scale of 0 to 100. “Across the entire customer experience, […]
Technology firm Thales and Netskrt Systems, a provider of edge Content Delivery Networks (eCDNs) for Air, are collaborating to bring passengers full access to streaming video services while inflight. When hosted on Thales’ inflight entertainment and connectivity (IFEC) system, Netskrt’s edge content delivery network (eCDN) will provide content caching for a high-quality streaming experience of […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]