Legal and true crime network Law&Crime has announced its newest YouTube partnership with Annie Elise x 10 to Life, which is now available to view on Law&Crime’s channel. This partnership is part of a larger effort on Law&Crime’s behalf to collaborate with and amplify talented creators who deliver fresh takes on high-profile cases. 10 to […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
Analysts at SVB MoffettNathanson (MN) recently held their first Media & Internet TMT Conference with a heavyweight portfolio of expert speakers. The consensus was that the broadcasting industry were “relatively optimistic” for advertising demand in the CTV, AVoD and sports-led linear segments. However, speakers were asked about the impact from some network programmers who ‘cheat’ […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
Echelon Studio’s latest release, The Gods 2: The Dark Side is headed to VoD, with the film available for early Premium Digital Ownership from May 24th. The movie, which premiered on February 22nd, will be available to own on participating digital platforms. The Gods 2 is a follow-up to the critically acclaimed The Gods (2019) […]
The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]
DAZN, the sports streaming service, has published a study that shows its UWCL YouTube Channel has stimulated significant growth not only in UEFA’s premier women’s football competition but across all aspects of the women’s game. The Value and Impact Report, undertaken by industry specialists Crux Sports, used extensive data analysis combined with interviews from stakeholders […]
Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place. Starting with immediate effect, the partnership consists of Facebook and […]
YouTube is replacing the two 15-second ads that viewers currently see prior to watching a video with one 30-second ad that is unskippable – unless users pay for a $120 (€111) ad-free Premium tier. The new ads will only apply to those watching on connected TVs (i.e., not mobile viewing), and be shown before top-performing […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]