TVision, the company measuring every second of TV and CTV viewer engagement, and attention measurement specialist Lumen Research, are partnering to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this collaboration will enable UK […]
Eleven Portugal, the sports media platform in Portugal, has announced a partnership with WSC Sports, a specialist in AI sports video technology, to bring automated real-time highlights to football fans in Portugal across Eleven Portugal’s OTT platform and social media channels. This collaboration will include the creation of highlights for UEFA Champions League, LaLiga, Premier […]
Say It Now, the voice assistant adtech firm, has partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker advertising campaign that enables customers to claim a discount via the Alexa voice assistant. Amazon smart speaker listeners […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has partnered with Vault AI, a predictive research company that delivers AI-powered consumer insights for leading streamers, TV networks and film studios. The announcement was made by Vincent Muscarella, Vice President of Sales at Whip Media and David Stiff, […]
The global smart home market is expected to experience consecutive years of softening growth starting in 2021 before an upward trajectory resumes in 2023 according to Omdia. The downward trend is attributed to a combination of factors including wage stagnation, increased unemployment and a large decline in projected retail sales, especially in 2022. Strong growth, […]
WSC Sports, the global player in AI sports video technology, is working with Red Bull München, one of the leading professional ice hockey clubs in Germany and Europe. Through this new collaboration, fans will have access to digital highlights that have been automatically created and published using AI. When the puck drops for the new […]
WSC Sports, a global player in AI sports video technology, has announced an agreement with La Liga, the top flight Spanish football league, to innovate the league’s global digital strategy with automatically created and distributed real-time video highlights of all first and second division matches during the 2022/23 football season. Utilising advanced AI and Machine […]
LG Electronics has signed a memorandum of understanding with SoundHound AI a global player in voice artificial intelligence (AI), jointly to develop advanced voice AI technology for the next-generation of in-vehicle infotainment (IVI) systems. The partnership will leverage LG’s IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring an […]
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]
A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]