Research: Same-brand device ecosystems drive consumer loyalty
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech data on the decision-making journey for technology devices including smartphones, tablets, laptops, TVs, smart speakers, domestic appliances, and also Wearables (smartwatches & fitness trackers). The data reveals that the same brand ownership across multiple devices consolidates brand loyalty and drives revenue by […]