Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: The global Smartphone market has shown […]
Putting stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The forecast […]
Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech data on the decision-making journey for technology devices including smartphones, tablets, laptops, TVs, smart speakers, domestic appliances, and also Wearables (smartwatches & fitness trackers). The data reveals that the same brand ownership across multiple devices consolidates brand loyalty and drives revenue by […]
As online news habits continue to evolve, marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in the UK, including LADbible, JOE Media and sport specialist LiveScore. The publishers will use Kantar TGI, which provides in-depth insight into consumer behaviours, attitudes and media consumption, […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS Smartphone data. Kantar’s Global OS study uncovers the following behaviours within the Smartphone market between September and December 2022: Google Pixel secures a record global sales quarter Between September and December 2022, Smartphone ownership grew by +2 per cent which saw […]
Kantar, the marketing data and analytics company, has established a new marketing effectiveness practice to help brands determine their marketing strategy and measure the return on their investment. Based in the UK while advising clients globally, the new practice will be led by Dom Boyd, Managing Director UKI for Kantar Insights, and Richard McLeod, who […]
Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]
Kantar’s Entertainment on Demand study reports that from September to December 2022, the number of US households with video streaming rose 2.5 million, reaching a total of 115.6 million households. Household penetration of video streaming is now 89 per cent. SVoD contracted for the second consecutive quarter, but like in Q3, categorical declines are driven […]
Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms. “It has never been more important for media companies to seek a single view of their […]