To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]

To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]

Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]

According to a study by advertising intelligence and sales enablement platform MediaRadar, US ad investments in children’s content and programming have increased by nearly 50 per cent in 2022. MediaRadar’s data sample revealed that ad spend promoting children’s products and services – including toys and games, entertainment, personal care, and more – have grown to […]

As the NFL season returns, companies continue to invest major dollars into their advertising spend. MediaRadar conducted an analysis that includes sampling of ad spend from US TV broadcasts, including cable networks – namely ABC, CBS, CW, Disney, ESPN, Fox, NBC, NFL Network, and Telemundo and the networks’ sister channels (ex: Fox Deportes, etc). “Last […]

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]

Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]

This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]

The 2022 Grammys Awards show is over. But how many commercials aired during this year’s event? Who were the top categories that advertised this year? MediaRadar analysed the commercials that aired during Hulu Live’s streaming of CBS’ The 64th Annual Grammy Awards and found that, overall, there were 118 commercials that aired during the 2022 […]