Advanced Television

social media

Study: Digital ad dollars moving to creators

CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]

June 8, 2023

Promote your OTT platform with social media marketing

Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]

June 2, 2023

Data: Shorts viewing grows on YouTube

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms. These findings come as the TV industry approaches its Upfront commitment season, where TV media and advertisers come together to determine media buys […]

May 11, 2023

Report: Internet ads up 10% YoY

According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]

April 13, 2023

WrestleMania 39 “most successful” WWE event ever

WWE has announced the WrestleMania 39 premium live event became the most-successful and highest-grossing event in the company’s history. The two-night, sold-out event at SoFi Stadium in Los Angeles on April 1st and 2nd set new records for viewership, gate, sponsorship, merchandise and social media. Night 2 of WrestleMania 39 surpassed the existing global viewership record […]

April 3, 2023By Nik Roseveare

BBC launches freelancer social media guidance review

The BBC has confirmed the appointment of TV executive John Hardie to review how its social media guidance applies to freelancers. The review, which was announced by BBC Director-General Tim Davie earlier in March, will start immediately. It is expected the review will be completed by the summer and any changes to the BBC’s social […]

March 31, 2023By Colin Mann

Study: Social media crucial for Gen Z music discovery

Research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39 per cent) of people expect brands and companies to use the music of emerging artists in their social media posts – and a similar number (34 per cent) expect brands to […]

March 8, 2023

Videocites partners with NBA

Videocites, creator of the next-generation analytics solution that reveals the social footprint created by fans and partners on social media, has announced the initial closing of a Series B round led by Velocity Capital Management with additional investments by Series A investor Infront Sports & Media AG, and NBA Equity. Videocites is providing the NBA […]

March 1, 2023By Nik Roseveare

Study: 75% Millennial parents keep children off social media

Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

February 28, 2023

Research: Gen Z Brits fatigued by news, social media

Data from audience insights platform GWI, reveals that Gen Z has become ‘crisis fatigued’ in their attitude to the world around them. The research from GWI’s Global Gen Z report, reveals that, despite being known as a climate-conscious generation, young Brits interest in environmental issues has dropped by 19 per cent over the past year, […]

February 16, 2023