Snap has announced the launch of Jameela Jamil’s new Snapchat Show about mental health, I Want To Get Better with Jameela Jamil, in collaboration with Alaska TV, that will premiere on January 28th exclusively on Snapchat. In the series, Jamil shares her personal wellness journey as she explores new activities and perspectives that she hopes will […]

Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]

Television producer WTFN Entertainment has launched Radar MCN – a new division to support its digital content network. Headquartered in Melbourne and also with an office in the UK, the business will bring together a network of owned channels with millions of subscribers across YouTube, Facebook and Snap, as well as a series of global […]

Figures from commercial broadcaster UKTV indicate that following a year of increased investment and focus on its free streaming service UKTV Play, it has grown direct-to-consumer views by over a quarter and added a further one million registered users. The network also achieved record SOCI (share of commercial impacts) in 2022, up 2.1 per cent […]

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content Trending on TikTok will be available across the Vevo network in […]

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

The majority of consumers globally (86 per cent) want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to the Reinvent for Growth report from Accenture. As part of its second annual global entertainment study, Accenture surveyed 6,000 consumers to understand their preferences and behaviours […]