CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]
Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a […]
Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Little Dot Sport, a digital content agency, has been awarded a channel management and vertical video production contract for David Beckham co-owned business, Guild Esports, starting with immediate effect. Guild Esports, which has competitive teams in FIFA, Fortnite, Rocket League, and VALORANT, aims to cultivate and connect key audience groups following major growth in the […]
BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]
Anthony Joshua’s new Snapchat show, A Fighting Chance with Anthony Joshua, will premiere on December 3rd exclusively on the social media platform. In this series, viewers will see the former two-time heavyweight champion head back to his hometown of Watford with a few friends to mentor the younger generation in his community. He will surprise […]
Hub Entertainment Research’s Battle Royale study looks at all the entertainment sources Americans use – cable and streaming TV, social media, gaming, music, podcasts and more. Key Highlights from the latest survey include: Young consumers are more engaged with entertainment of all kinds. People under 35 have an average of eight entertainment platforms they say […]
Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]