Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
at800, the organisation responsible for ensuring viewers can still watch Freeview when new mobile signals go live, has launched the UK’s first postbox for Tweets – so a Tweet can now reach even those who aren’t on Twitter. People can Tweet a family member or friend using the hashtag #at800postbox. at800 will print the personalised […]
TiVo and Grouper, a technology-based social club, have formed a partnership that will integrate TV and movie themes into the novel Grouper experience. The partnership, rolling out later this month, will create integrated brand experiences in select markets by offering TV trivia during Grouper gatherings, themed parties and photo challenges. “We look forward to working […]
Twitter is testing a new feature that sees links to popular TV shows appear as Twitter cards at the top of user’s Timelines, complete with related Tweet data and show information. The cards themselves link through to pages dedicated to the programme in question, with more information about the show and related Tweets The click-through […]
BitTorrent has partnered with US firm Converge Studios, for the pilot for its new show Fly or Die. The show – a scripted drama that “documents the inner workings of the music industry” and BitTorrent is making available a ‘bundle’ of content through its network of 170m monthly active users, offering Fly or Die‘s trailer […]
In a move to give DISH customers the power to check-in and connect with their favourite TV shows, movies and sporting events, DISH has incorporated features from GetGlue into its second-screen app for iPad, DISH Explorer. The update is available for immediate download. This integration allows DISH Explorer users to interact with the more than […]
Grabyo, the TV clip-sharing platform, will launch this weekend with Sky Living’s Britain & Ireland’s Next Top Model – letting viewers share their favourite moments from the new series. The second screen platform is enabling Sky to drive and monetise online conversation around the show and letting TRESemmé extend its sponsorship of the TV show […]
Video content discovery solutions provider Jinni has launched ‘Watch together’, claimed as the first effective social discovery feature to recommend content that suits the tastes of more than one viewer. The feature is part of the latest Jinni discovery engine API, and is now available for implementation by the company’s global customers and technology partners. […]
beIN Sport, the US sports network, has posted three programmes in the top 10 – including the No. 1 spot – in SocialGuide’s Twitter TV Rankings for the first week of June. beIN Sport captured the top spot with the World Cup Qualifying game between Argentina and Colombia, the fifth spot with the Qualifying game […]
Virgin Media has unveiled The Hotlist, a new measurement tool that provides an alternative view on TV engagement. The Hotlist sorts the most viewed and talked about shows into an out- of-ten ranking to uncover the most talked about shows on TV. To calculate what’s hot on the box Virgin Media has created a new […]