Jean-Philippe Maheu, a Twitter executive, has said that he believes live-TV viewing for popular shows will increase as viewers increasingly fear that social media will yield more spoilers – although he concedes the evidence is “anecdotal”. Maheu, who was CEO of Bluefin Labs before Twitter acquired it, was speaking at the IAB Cross-Screen Afterfronts conference, […]
Edelman has released findings from its seventh annual Global Entertainment Study, revealing that nearly two-thirds of respondents agree that watching and sharing entertainment online has increased their sense of global connection. The findings also highlight behavioural similarities and differences around entertainment consumption, social media interactions, overall engagement trends and distinctions between emerging and developed markets. […]
Viacom has unveiled the results of “When Networks Network: TV Gets Social,” its multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful. The multi-country study involved social media diaries in the US, […]
Hey, I know that Tumblr isn’t really aimed at me. And, goodness knows, I don’t want to needlessly relieve myself on someone else’s parade. But! But, like most of you, I have a direct interest in big international companies doing well and being well managed, it’s called my pension. Because of the business we’re all […]
Users of social network giant Facebook will see video adverts introduced to their news feed this summer, according to reports. The commercials will last up to 15 seconds, and the first one a user sees in their news feed each day will start automatically but will not include sound. Growing budgets for video advertising on […]
Media Group International has announced a new partnership with never.no – a world renowned company that specialises in social media integration technology for TV broadcasters and producers. The new partnership represents MGI’s determination to expand its remit into areas such as new media, IPTV, OTT and streaming – all of which are becoming increasingly important […]
What is social media’s relationship to TV news? That’s the question we pose in the latest issue of Euromedia, which you can read here as a digital magazine. Is it an opportunity of a threat? The answer is that it is both. Contributors to our piece take a pretty optimistic view. That’s not surprising as […]
Netflix has revealed a new feature that allows subscribers to let their Facebook friends know what television shows and movies they are watching and also see friends’ viewing activity. Netflix said customers will have an option in their Netflix settings to connect to Facebook. If they agree to share information, lists of friends’ movie and […]
When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission – a new second-screen app from BBC Worldwide will accompany the international broadcasts. Top Gear Bingo! was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out […]
US supermarket chain Walmart is launching a new Facebook app that will give users access to exclusive movie content and the power to influence and shape what movies are sold in-store and online. “From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever,” said John Aden, executive vice president for […]