Advanced Television

warner bros discovery

Industry majors develop TV ad tech standards

Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]

June 9, 2023

Ho joins AVIA as Senior Advisor

Corporate communications and branding media veteran Gregory Ho has been appointed Senior Advisor at the Asia Video Industry Association (AVIA). In this full-time role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as […]

May 31, 2023

WBD to offer 273 hours of live Roland-Garros coverage

Viewers across Europe (excluding France) can watch non-stop action from Roland-Garros with Warner Bros Discovery’s comprehensive coverage of the year’s second Grand Slam, starting May 28th. Scott Young, SVP Content and Production at Warner Bros. Discovery Sports Europe, said: “Our raison d’être is to connect fans with the sports and athletes they love. Our wall-to-wall […]

May 24, 2023

Max reveals launch programming, pricing

Max, the SVoD service from Warner Bros Discovery which replaces HBO Max and discovery+, is now live. Max has introduced a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly eight times more films and episodes of 4K content than HBO Max, including popular programming such as […]

May 23, 2023

New measurement & attribution partners for WBD

Warner Bros Discovery US Ad Sales has revealed new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly which it says further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences. These providers will work with Warner Bros Discovery to prove campaign effectiveness across multiple platforms and provide […]

May 12, 2023

WBD kids’ channels join Sky Media

Warner Bros Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From July 1st, kids’ channels Cartoon Network, Boomerang and Cartoonito will be joining the Sky Media advertising portfolio. The partnership means Sky Media enhances its position as the home of children’s TV […]

May 10, 2023

WBD starts UCI Mountain Bike World Series coverage

Warner Bros Discovery (WBD) will cover all six UCI Mountain Bike World Cups – unified under one calendar for the first time – starting with the Cross-country Short Track, Olympic and Marathon in Nové Město na Moravě, Czech Republic (May 11th-14th) which will be available to watch on discovery+, GCN+, Eurosport and the Eurosport App. […]

May 10, 2023By Nik Roseveare

India: WBD, Viacom18 content deal

Warner Bros Discovery (WBD) and Viacom18 have announced a new multi-year agreement making JioCinema India’s new streaming home of HBO, Max Original and Warner Bros content starting in May. The partnership includes exclusive content rights across digital and linear with series are set to premiere on JioCinema on the same day as the US. The […]

April 27, 2023

WBD unveils unified Max SVoD

Max is to be the name for the SVoD service from Warner Bros Discovery which will replace HBO Max and discovery+. Set to launch in the US on May 23rd, with European rollout scheduled for 2024, Max will incorporate HBO Originals, Warner Bros films, Max Originals, the DC universe, the Wizarding World of Harry Potter, […]

April 13, 2023By Colin Mann

WBD, Media Trust launch season 2 of Black Britain Unspoken

Asif Sadiq MBE, Chief Diversity, Equity, and Inclusion Officer Warner Bros Discovery (WBD) has announced the return of the Black Britain Unspoken programme for a second series, as part of the WBD Access programme, WBD’s talent development programme for under-represented creatives. Black Britain Unspoken aims to give opportunity and voice to Black British filmmakers who […]

March 29, 2023