Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]

As part of the New Astro Experience, the Malaysian pay-TV operator is expanding its streaming service with more Asian entertainment by welcoming the Viu app to its platform. Astro customers can now access Viu on multi-screens, including the Ultra Box for popular shows such as K-Dramas Taxi Driver 2 and Delivery Man, as well as […]

Video commerce specialists QVC and HSN have launched their livestream shopping channels on Redbox’s streaming app. QVC and HSN are the only livestream shopping channels available on the Chicken Soup for the Soul Entertainment-owned Redbox Free Live TV service, which is accessible to millions of consumers via the free Redbox app. QVC and HSN are […]

Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]

US pay-radio operator SiriusXM is to focus more on streaming its multi-channel content, and away from its traditional satellite delivery system. SiriusXM is already streaming, and bought the Pandora operation in 2019 to build up its online efforts. It ended 2022 with 47.9 million active Pandora users. CFO Sean Sullivan, speaking at Deutsche Bank’s Annual […]

TV2Z has announced that Qmusic’s Samsung and LG Smart TV applications are officially live. With the launch of these new applications, Q Music opens itself up to reach millions of listeners with just the click of a button. “We at TV2Z are excited that these new Smart TV applications are now live for people to […]

TVision, the company measuring TV and CTV viewer engagement, has released its semi-annual report: The State of CTV Advertising. While viewers in the US increasingly embrace Ad Supported CTV (up 55 per cent) and FAST apps in particular, advertisers are seeking ways to understand the changing TV landscape and find solutions for critical measures such […]

Breakaway professional golf tour LIV Golf is launching LIV Golf Plus, the league’s new app and global streaming site enabling fans around the world to watch live and on-demand coverage of the 2023 LIV Golf League. Viewers in more than 180 global territories will have the ability to tune in to LIV Golf tournaments beginning […]

NewsNation, a Nexstar Media Group property and US cable news network, has announced the launch of all-new NewsNation-branded connected-television apps on a variety of major platforms, including Roku, Apple TV, Amazon Fire, Android TV and Samsung devices. The free NewsNation apps offer OTT viewers clips and highlights of the latest news from NewsNation and content […]

Super Bowl LVII on February 12th brought in an average 113 million TV viewers, according to Nielsen. But consumers weren’t merely tuning in, they were also turning to their mobile devices to make the most of Super Bowl Sunday – from ordering food to placing bets and even shopping. Mobile marketing analytics platform Adjust analysed […]