Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]

Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]

Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]

Genius Sports, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has expanded its Official Tracking Data partnership with Football DataCo (FDC), the data rights holder of UK football, to capture sub-second and skeletal tracking data across the Premier League. Genius Sports will continue as the Official Tracking […]

Netflix has revealed Q3 results that it says “slightly exceeded” its forecast. Global subscriber numbers were 223.09 million, up from 220.67 million in Q2, following two quarters of declines. Revenue of $7.93 billion (€8.64bn) and earnings per share of $3.10 also exceeded forecasts of $7.84 billion and $2.19. “After a challenging first half, we believe […]

Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]

Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]

LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]

Video software provider Synamedia has confirmed that Malaysian content and entertainment company Astro has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of […]

TV and cross-platform measurement, analytics and attribution specialist 605 has agreed a data and technology collaboration agreement with streaming analytics platform Conviva. This collaboration will bring de-duplicated, standardised data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardising publisher first-party streaming data as the foundation for […]