Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]
Crunchyroll, the anime streaming specialist, and Duolingo, the language learning platform, are partnering to celebrate anime and the sixth anniversary of Duolingo’s Japanese language course. Duolingo’s Japanese course will now feature nearly 50 phrases inspired by a number of popular anime series. As part of the partnership, premium Crunchyroll subscribers will be eligible for a […]
Babeleye, the specialists in TV & entertainment metadata for video platforms, has announced that satellie operato Intelsat is using Babeleye’s rich metadata to power VideoNow in Africa. VideoNow by Intelsat, in conjunction with EasyBroadcast, is a service for viewers looking for free-to-air (FTA) content on DTH platforms. Through VideoNow, viewers are able to find and […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]
NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
The push towards net zero by 2050 continues: over 90 per cent of the world’s GDP is now covered by commitments to reach this objective. More than 900 companies have made pledges, including media and entertainment giants such as Walt Disney, Netflix, BBC, and Amazon Studios. However, with rising inflation and a pessimistic economic outlook, […]
Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]
Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyse their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This news follows on the heels of the announcement of SeenThis’ new creative platform last month. In addition to enhanced […]