To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
Over 800 million women will need to adopt mobile Internet in order to close the digital gender gap by 2030 across low- and middle-income countries (LMICs), according to the latest Mobile Gender Gap Report from trade body the GSMA , which evaluates mobile ownership and mobile Internet usage across low- and middle-income countries. The latest […]
Advertising investment is forecast to grow by 3.3 per cent globally in 2023, according to the dentsu Global Ad Spend Forecasts report. Overall, an anticipated $727.9 billion (€682.8bn) will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points […]
Barb has released data from its Establishment Survey showing that 19.08 million UK homes (67.4 per cent of households) had access to a subscription video-on-demand (SVoD) service in Q1 2023. This was a -1.7 per cent decrease from 19.42 million in Q4 2022, despite Apple TV+ and Sky’s NOW service both making strong gains. Netflix, […]
The mobile services market in Hong Kong faces stagnation, with limited overall revenue growth projected despite the anticipated surge in 5G service adoption. While 5G represents a positive trend, the industry is expected to witness only marginal expansion, reaching $2.8 billion in 2027 from $2.7 billion in 2022, forecasts GlobalData, the data and analytics company. […]
The 5G Core (5GC) market is expanding. To date, more than 35 5GC networks are operating in 5G standalone (SA) mode. 5GC is expected to lead to a growth in devices connected to the network and the traffic routed through it. Technology intelligence firm ABI Research forecasts that 5G subscriptions will increase from 934 million […]
Annual revenues of US SVoD services are forecast to nearly equal those of traditional pay-TV in 2027, marking a critical tipping point in the ongoing decline of cable TV, IPTV, and satellite TV services as streaming rises to dominate the media landscape. Revenues from SVoD services such as Netflix, Prime Video and Hulu are forecast […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]