FilmRise acquires rights to YouTube’s Uncle Roger
February 22, 2023
FilmRise, the New York-based film and television studio and streaming network, has entered into a deal with Nigel Ng’s production company, Orange Heart Productions, to distribute his hit ongoing digital series Uncle Roger, as part of the FilmRise Creator Partner Programme.
The partnership will see the digital series packaged and distributed by FilmRise into an episodic format and distributed onto SVoD, AVOD, TVoD and FAST platforms worldwide.
Max Einhorn, SVP, Acquisitions and Co-Productions for FilmRise, commented: “Uncle Roger is a hysterical food personality who we believe is suited to thrive in the greater streaming world, where FilmRise commands an important role as a digital distributor and streaming network in fast-changing space. FilmRise is becoming an essential part of a Creator’s toolkit for audience growth and additional monetization of their existing YouTube content libraries, without much legwork.”
Ng’s online persona, Uncle Roger, is a middle-aged Asian man who reviews and roasts celebrity chefs for botching Asian cooking, notably Jamie Oliver and Gordon Ramsay, who occasionally take part in the fun as collaborators.
Ng added: “I’m excited to partner with FilmRise to show more people around the world how celebrity chefs mess up Asian food. As a result, hopefully more people will invest in rice cookers in the process.”
The deal was negotiated by Bianca Serafini, Director of Digital Content, for FilmRise. Nigel and Orange Heart Productions are represented by WME and United Agents.