Crackle Connex signs adPlanet, Velocity deals
April 12, 2023
Chicken Soup for the Soul Entertainment has announced Crackle Connex, the advertising sales platform, has signed deals with two Digital Out-of-Home (DOOH) networks in the US.
The company is adding screens through agreements with Coinstar’s adPlanet Retail Media Group – the grocery and retail DOOH network in the US, and Velocity – a technology solutions provider of digital signage and DOOH media solutions across a nationwide high traffic retail-focused network that includes cinemas and grocery stores, among others. With the addition of over 6,500 video screens from adPlanet, 950 from Velocity in hospitality and cinema lobbies, and 3,000 current Redbox video screens, these two deals will expand Crackle Connex’s DOOH reach to over 10,000 video screens, giving brands a new way to engage large numbers of consumers. “Retail media is fast becoming the hottest place to promote a brand message,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. “The 10,000 plus video screens resulting from the adPlanet, Velocity, and Redbox alliance will allow advertisers to reach millions of consumers at the point of purchase.”
“CTV and DOOH are at a critical intersection right now, we are thrilled to be aligned with Crackle Connex, a leader in the CTV space, on all of adPlanet’s CTV initiatives,” said Cliff Wohl, general manager for adPlanet Retail Media Group.“The convergence of digital media audience buying with digital screens along the path to purchase creates a robust platform for advertisers to connect with consumers throughout the funnel. We are excited to be aligned with Crackle Connex and very optimistic for the impact this will create for advertisers,” added John McCauley, senior vice president of Media for Velocity.