Amplified Intelligence, the omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN offering – the attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. Now equipped with Attention-Adjusted Reach Curve (AARC) functionality, the product elevates reach-based planning by filtering out non-attentive impressions, giving media planners a […]

Amplified Intelligence, the attention measurement company, has announced the launch of its new campaign evaluation tool, attentionPROVE. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai – the product will help brands and agencies understand and maximise attention in ad campaigns in real-time. The technology […]

Amplified Intelligence, the omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN solution. The attention planning tool covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN has been designed and built over two years with the help of experts across the advertising ecosystem – thought leaders from Brands, Agency […]