IRIS.TV has announced a partnership with Future Today, a specilaist in ad-supported streaming, to support their proprietary technology platform which helps advertisers to find their desired audiences at scale. As an IRIS-enabled supply partner, Future Today can now provide advertisers with transparency at the video level. Future Today’s AVoD platform contains a portfolio of hundreds […]
Future Today, a specialist in ad-supported streaming, has announced the appointment of Mark Smith to Vice President of Ad Products, Operations and Strategy. Bringing over 17 years of experience to the role, Smith will lead Future Today’s Ad Products and Operations efforts. In his role, Smith will report directly to Vikrant Mathur at Future Today […]
HappyKids, the AVoD kids and family-themed service powered by Future Today, has announced a content partnership with Moonbug Entertainment, a subsidiary of Candle Media, to exclusively premiere 20 new episodes of hit series Blippi/ Blippi is a live action, presenter-led programme that takes kids on a series of field trips where they explore kid-friendly and […]
Ad-supported streaming specialist Future Today has revealed findings from a study examining viewing and advertising preferences of families who stream kids and family-focused programming. “More families have shifted away from traditional linear TV altogether,” advises Vikrant Mathur, Co-Founder, Future Today. “As that has occurred, it’s important to better understand how families are choosing to view […]
Future Today, a specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood.tv, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, today announced an expanded partnership with Hasbro’s entertainment studio, Entertainment One (eOne), to add 750 additional episodes […]
Ad-supported streaming technologist and service provider Future Today has confirmed that its Channel-as-a-Service (CaaS) solution is now available to major brands – retail, CPG, travel, insurance, auto, QSR, and beyond – to help them take advantage of the connected TV (CTV) boom. According to Future Today, as CTV viewership reaches new heights, brands have an […]
Future Today, a specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood.tv, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, has announced the formation of FTI+, a dedicated sales team that works directly with top advertisers across […]
Findings from a study on the rise of family co-viewing among streaming audiences commissioned by ad-supported streaming specialist, Future Today, suggest that 94 per cent of parents have upped co-viewing in the last year. “There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and […]
Future Today, the specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, has announced a new collaboration with leading CTV ad server owned by Integral Ad Science (IAS), Publica, […]
Future Today, has announced a partnership with one of YouTube’s most viewed content creators, Brat TV, to launch a dedicated streaming channel featuring Brat TV’s popular video series and content geared towards teenage audiences. The new AVoD channel is available for free on Roku and Fire TV. The channel offers more than 85 hours of original […]