The Trade Desk expands partner programme with Ventura Growth
June 1, 2023
Advertising technology player The Trade Desk has announced an expansion of its certified service partner programme for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner program represents self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising and decisioning continues to rise.
“Since launching our certified service partner programme in 2022, we’ve seen continued demand from smart businesses who are looking to leverage their data and make the most of their advertising budgets, which makes Ventura Growth an exciting new partner for The Trade Desk,” said Tim Sims, Chief Revenue Officer, The Trade Desk. “The leadership at Ventura Growth has shared the same vision and values of the open internet as we do, and we are confident they’ll serve as that champion on behalf of their clients to support their business goals.”
More small and medium-sized businesses will increasingly turn to data-driven advertising to optimise their marketing budgets and give them more agnostic media-buying choices as an alternative to walled gardens. Using an objective demand-side platform, SMBs have greater visibility into every element of their ad campaigns that can be optimised for performance across audiences and channels. This gives advertisers the ability to be agile in their ad campaigns and have the transparency they need to make better, more informed decisions that can drive real business outcomes.
“Ventura Growth and The Trade Desk are levelling the playing field for mid-market advertisers looking to move beyond the walled gardens,” said Martin Skotnicki, President, Ventura Growth. “Programmatic media buying has democratised access for advertisers to buy on channels including audio, mobile and streaming TV. Our partnership with The Trade Desk combines our collective vision for a better, collaborative open internet.”
“In an effort to enhance our programmatic capabilities we partnered with Ventura Growth via The Trade Desk’s Certified Service Partner Program,” added Rachel Denny, Director of Media Buying, Situation Group. “The Ventura Team have been fantastic hands-on guides to ensure a smooth and successful transition to The Trade Desk. In particular, Ventura Growth has helped us leverage first-party data through Unified ID 2.0, as well as consolidate our CTV, display, audio, digital out-of-home and native campaigns onto The Trade Desk. With the expert support of Ventura Growth, we are exceeding our advertiser goals and continue to expand our initiatives on The Trade Desk.”