Wurl, a specialist in data-driven solutions for CTV, has introduced ContentDiscovery – a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels. ContentDiscovery finds high-value viewers where they spend their time by promoting content they will want to watch across streaming apps and on mobile devices. This […]
Wurl, a specialist in powering streaming TV, has announced an agreement with TED, a non-profit dedicated to ideas worth spreading, the launch the TED channel, the company’s first-ever Free Ad Supported TV (FAST) channel. The TED channel features TED’s acclaimed library of 4,000+ TED Talks and TED-Ed animations. TED’s short, influential videos from thought leaders […]
Wurl, a specialist in powering streaming TV, has entered into a partnership with LG Electronics that will see Wurl powered FAST Channels on LG Channels worldwide. Wurl will be distributing the FAST channels globally while also providing monetisation services and maximising revenue to the company. Per the deal, Wurl will be available on all LG […]
Wurl, a specialist in powering streaming TV, is partnering with ScreenHits TV, for the global distribution and monetisation of FAST channels. ScreenHits TV is partnering with Wurl to deliver and monetise FAST channels in ScreenHits TV’s current territories (UK, US, Germany, Mexico, Colombia and Argentina) as well as several new territories later this year as part of its international expansion […]
Extending its reach into the connected TV (CTV) market, marketing platform AppLovin has reached a definitive agreement to acquire Wurl, a high-growth CTV software platform. The transaction is valued at approximately $430 million (€384m) and is subject to customary closing conditions. The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV […]
Wurl, a specialist in powering streaming TV, has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides Streamers trackable ROAS (return on ad spend). “As the world’s […]
Wurl, a specialist in powering streaming TV, has named Ingrid Mariotti to the newly created role of Director of Business Development, Streamers. She is charged with optimising current partnerships with video streaming platforms, as well as signing on new video streaming platforms for Wurl’s distribution, monetisation and advertising services. Mariotti reports to Wurl SVP of […]
Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]
Wurl, a specialist in powering streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV (CTV) platform Roku. Both services are now available on Roku. RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN. MegaNoticias is a […]
Wurl, a specialist in powering streaming TV, has reported a 38 per cent increase in revenue in Q2 2021 over Q1 2021. All key areas driving its business – content, viewers, viewing time and ad impressions – rose significantly, enabling Wurl revenue to grow threefold over Q2 2020. In Q2, Wurl launched over 274 new […]