Forecast: Streamers 20% of sports rights spend in Europe in 2022
Streaming services will be responsible for one-fifth of all sports rights spend this year across Europe’s largest markets according to Ampere Analysis research, covering nearly 1,300 rights deals. In the big five European markets –UK, Italy, Germany, France, and Spain – Ampere expects OTT platforms to account for 20 per cent of all spend on […]