Over a quarter (25.8 per cent) of Spaniards say that they never, or rarely, watch linear TV.A report titiled Nuevos hábitos de consumo y la eficacia de la publicidad, by Appinio and Apache Digital, concludes that almost a quarter of Spaniards prefer to watch their favourite content on demand through streaming apps and websites, or […]
The number of users and subscribers of streaming services in Portugal continued to grow in the second quarter of 2022, but at a slower rate than before, according to the BStream study by Marktest. In Q2 2022, 44.1 per cent of Portuguese used streaming services to access TV content, a growth of 2.1 per cent […]
Global SVoD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. Six US-based platforms will account for 47 per cent of the world’s total in 2027. “Our forecasts in June had Disney+ [274 million subscribers] overtaking Netflix […]
In celebration of HBO’s 50th anniversary on November 8th, the pay-TV brand has launched its ‘Fifty Years of Firsts’ campaign. “HBO’s legacy is one of telling groundbreaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so […]
Asia Pacific will have 746 million SVoD subscriptions by 2027, up from 541 million in 2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will have 364 million SVoD subscriptions in 2027 – or 49 per cent of the region’s total. India will add 92 million to reach […]
Western Europe will have 238 million SVoD subscriptions by 2027, up from 165 million by end-2021, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will account for 81 per cent of all SVoD subscriptions by 2027. Netflix will have 62 million subscribers by 2027 – 3 […]
Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]
Digital experience specialist Adobe has launched Adobe Primetime Account IQ aimed at enabling video streaming services to identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetise subscriber behaviour. Adobe notes that nearly four in 10 Americans are using someone else’s streaming account and 29 per cent of all D2C […]
Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]
Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]