The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]
According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]
Arte, the European culture broadcaster, has reported that its four European language offerings (Spanish, English, Italian and Polish) registered a 50 per cent increase over 2022 to 45 million views each month, according to the service’s annual round-up. This is in line with the global digital rise of arte.tv platform and of the various social […]
Insights released by Virgin Media O2 reveal the consumer connectivity behaviours that have shaped 2022 as Brits navigated a year of ‘new-normal’ and witnessed major, historic events from the death of Queen Elizabeth II to the Lionesses’ football success in the summer. As 2022 brought post-Covid freedoms, demand for data remained at record levels. Virgin […]
Digital content agency and media network, Little Dot Studios (an All3Media company), has launched its latest original creative production work for Eurovision 2022 runner-up and British singer-songwriter, Sam Ryder. Working in partnership with Parlophone Records and YouTube, Little Dot Studios is creating episodic YouTube Shorts content for the ‘Space Man’ singer’s fans called ‘Sam Ryder’s […]
CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]
Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Hub Entertainment Research’s Battle Royale study looks at all the entertainment sources Americans use – cable and streaming TV, social media, gaming, music, podcasts and more. Key Highlights from the latest survey include: Young consumers are more engaged with entertainment of all kinds. People under 35 have an average of eight entertainment platforms they say […]