Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]
In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]
Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]
Eighty per cent of UK sports fans now want to watch sport exclusively on streaming platforms, as pay-TV customers continue to decline in the UK, according to the 2022 UK Sports Video Trends report from cloud video platform Grabyo. Pay-TV subscriptions have been high among sports fans in the UK, with pay-TV providers having exclusive […]
GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”. Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, […]
Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker. It provides continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. In addition, Attest conducted some further research into consumers’ attitudes toward Netflix’s plans to introduce advertising to […]
Smaller adult video-sharing sites based in the UK do not have sufficiently robust access control measures in place to stop children accessing pornography, regulator Ofcom has found in a new report. Ahead of its future duties in the Online Safety Bill, Ofcom already has some powers to regulate video-sharing platforms (VSPs) established in the UK, […]
Producer, record executive and entertainment impresario Simon Cowell and talent discovery formats specialist Syco Entertainment, along with international entertainment executive Tim Van Rongen, have partnered with Universal Music Group and its Republic Records label to create StemDrop. The service is described as a new evolution of musical collaboration, curation and artist discovery to be launched […]
Channel 4 and the Lego Group, the iconic Danish toy manufacturer, have partnered to launch Kids Rebuild the Future, a new short-form digital series for the broadcaster’s social media channels. The four-part series, produced by Kalel Productions, features comedians Judi Love, Aisling Bea, Rhys James and Katherine Ryan teaming up with kids to build Lego […]
Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]