Following record sales figures for DAB digital radio sets in Q4, 2007, Rajar (Radio Joint Audience Research) has reported that more and more UK listeners are tuning in to DAB digital broadcasts. Rajar Q4 data shows that DAB digital radio is the digital platform of choice for the majority of the UK listening audience.

For the first time DAB digital radio listening hours have broken the 100 million barrier, now delivering 101 million hours of listening, up from 87 million in Q3. All digital radio now takes 16.6 per cent share. DAB is way out in front with a 10 per cent digital share (up from 8.6 per cent in Q3 07)

Categories: Research, Research Library