The MPEG Industry Forum (MPEGIF) has announced the formation of the 3DTV Working Group and launch of the “3D over MPEG” campaign. The new working group continues MPEGIF's successful work in furthering the widespread adoption and deployment of MPEG-related standards including MPEG-4 AVC/H.264, the Emmy-Award winning video compression technology.

“3DTV is of keen interest to everyone in the video creation and delivery industries. The challenge we all face is that of sorting through the myriad technical options. Our common goal is to create a 3DTV ecosystem that delivers great new experiences to consumers.” says Dr. Sean McCarthy, chair of the newly formed 3DTV Working Group and Fellow of the Technical Staff at Motorola.

The 3DTV Working Group will provide a forum for free exchange of information related to this emerging technology, an industry voice advocating the adoption of standards and for consolidating the overall direction of the 3DTV industry. Its focus and constituency will be derived from video service providers, consumer electronics manufacturers, content owners, equipment manufacturers, system integrators, software providers, as well as industry advocacy groups, industry analysts, financial institutions and academic institutes.

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