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Retailer site ads to surpass TV by 2028

The global advertising revenue from retailer-owned e-commerce sites, aka retail media, is growing so is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028, when it […]

June 12, 2023

Study: EU youngsters find it acceptable to buy fakes

A study by the European Union Intellectual Property Office (EUIPO) indicates that while Europeans are growing wary of counterfeits and illegal content, price remains a deciding factor as young consumers are more likely to find it acceptable to buy fakes. The study, European Citizens and Intellectual Property: Perception, Awareness and Behaviour, finds that Europeans are […]

June 12, 2023By Colin Mann

Password crackdown benefits Netflix

US sign-ups for Netflix have jumped in the first few days after its password-sharing crackdown came into effect, according to research firm Antenna. The news boosted Netflix stock by over 2 per cent in early trading. Netflix moved to regulate the sharing of passwords with friends and family having estimated that more than a 100 […]

June 9, 2023

ITVX celebrates first 6 months

Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]

June 9, 2023

Data: CNN reach down 7% under Licht

Since Chris Licht took over the reins at CNN for Jeff Zucker in May 2022 through to the present day, the news network’s average daily reach decreased by 7 per cent year-over-year according to Samba TV. Meanwhile, viewership during this same time period (May 2022 – June 2023) with regard to the network’s competitors, including […]

June 9, 2023

Report: Untapped LGBTQ+ opportunity for marketers

Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]

June 9, 2023

Report: Broadband equipment spend up 7% in Q1

According to a report from Dell’Oro Group, total global revenue for the Broadband Access equipment market increased to $4.6 billion (€42.bn) in Q1 2023, up 7 per cent year-over-year (Y/Y). Spending on infrastructure remained robust. However, ONTs. Modems, and other CPE units to connect broadband subscribers, dropped 7 per cent Y/Y. “For many service providers, […]

June 9, 2023

Study: Virgin Media O2 provides best connectivity

Mobile network benchmarking specialist GWS has revealed that Virgin Media O2 has the UK’S Best Combined Connectivity Experience, in a performance measure combining results from across both mobile operator and ISP partners in one score. The result follows six months of extensive data collection from GWS, where the company analysed over 143,000 speed and reliability […]

June 8, 2023

Portugal adds 128,000 pay-TV subs in Q1

Pay-TV services in Portugal added 128,000 subscribers in Q1 2023 (+2.9 per cent year-on-year), taking the total to 4.5 million. The National Communications Authority (Anacom) largely attributed the growth to the increasing popularity of FTTH technology, which added 244,000 new accesses (+9.6 per cent) in the quarter and now accounts for 2.8 million pay-TV subscribers. […]

June 8, 2023From Branislav Pekic in Rome

Study: US connected device usage increases

Research from business services company Assurant reveals the continued rise in connected living, with growth in connected device usage and an increased appetite for 5G devices. Assurant’s latest Connected Decade research explores US consumers’ attitudes towards connected devices during 2022. According to the research, there was a 39 per cent increase in device usage last […]

June 8, 2023