TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]
Free ad-supported television upgrade initiative Telly, the brainchild of Pluto TV co-founder Ilya Pozin, has emerged from a 24-month stealth period during which the company developed what it says is the first Dual Screen Smart TV. The new form factor combines the cinematic picture quality of a 55” 4K HDR Theatre Television Display with a […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]
For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]
Latinx TV content viewers in the US over-index for having subscription streaming services (SVoDs) compared to total market consumers, according to the newly released FOCUS Latinx Volume 1: Subscriptions report by Horowitz Research. The report finds that 76 per cent of Latinx TV content viewers subscribe to at least one SVoD service, compared to 67 […]
Warner Bros Discovery US Ad Sales has revealed new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly which it says further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences. These providers will work with Warner Bros Discovery to prove campaign effectiveness across multiple platforms and provide […]
Connected TV (CTV) now accounts for over half (51 per cent) of global video impression share, an increase of 10.9 per cent compared to 2021 – with mobile and desktop steadily declining YoY, according to a benchmarks report from advertising platform Innovid. “In 2019, CTV accounted for just 31 per cent of total impression share […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22 per cent, the same as 2021. Worldwide mobile ad fraud rates were essentially unchanged, down 0.01 percentage points, declining from 0.4 […]
FuboTV, the US sports-first live TV streaming platform, has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory. Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to […]