Hulu, News Corp and NBC Universal's online video joint venture, said it will pair traditional 30-second ads with long-form video such as full-length sitcom episodes, and restrict ads on short-form content to 10-15 seconds. CEO Jason Kilar said the sector was “just getting started”, adding: “No one has figured out the optimal customer experience. No […]

BrightSpot Media, creator of BrightSpot.TV, will surpass one million video ads served in the month of October. With BrightSpot.TV, consumers spend a few hours each month watching and interacting with commercials they find relevant and entertaining. These consumers originate from well established brands such as Gamefly, Napster, MLB.com, NBA, and XM Canada.

Miniweb Interactive Limited has launched with the intention of delivering a unique interactive TV experience, combining TV viewing, online services and interactive advertising across multiple TV distribution systems. The privately funded, UK h company has been formed following a management buy-out of the assets and infrastructure of the SkyKeys/Internet Sites service and the global licensing […]

Google has announced a deal with Nielsen that will see the TV ratings company provide it with demographic data for TV audiences, strengthening its plans to become a significant player in TV ad sales. In April Google revealed it was conducting trials of TV ad serving along with partners EchoStar and Astound Cable. The Nielsen […]

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]

SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]

Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]

Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather than the programme it was in – also include viewers with digital video recorders who watch ads up to three days after the initial airing. […]

Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be invited to press Red on the SKY remote to request more information on the car. They simply follow the prompts on screen to select their […]

Video search engine blinkx has partnered with Utarget, the UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetising blinkx’s video inventory including ITN News and ITN Celebrity.