To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has released findings from its Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments. This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which […]
AdImpact, an ad intelligence SaaS company, has announced the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies including Google, Doubleclick, Kantar Media, and MediaOcean, the three executives will be instrumental in advancing AdImpact’s strategic plan […]
Findings from the fourth annual TAG European Fraud Benchmark study from The Trustworthy Accountability Group (TAG), the global initiative to stop criminal activity and strengthen brand safety in the digital advertising supply chain, reveal a significant 20 per cent year-over-year drop in ad fraud in TAG Certified Channels in major European markets. The study found […]
United States District Judge Eric R. Komitee has sentenced Aleksandr Zhukov to 10 years’ imprisonment for perpetrating a digital advertising fraud scheme through which the defendant and his co-conspirators stole more than $7 million (€6.13m) from US advertisers, publishers, platforms, and others in the US digital advertising industry. The federal courthouse in Brooklyn also ordered Zhukov […]