Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]

Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at  answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]