Magnite, SpringServe boost Banijay Rights’ FAST Monetisation
Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. These technology integrations with […]
May 31, 2023