According to a survey by brand suitability and content insights specialist Pixability, 75 per cent of agencies of all sizes predict that advertiser spending will stay steady in 2023, with a little over 20 per cent saying they expect cutbacks. Most of these cutbacks are predicted by smaller, independent agencies, meaning that smaller brand advertisers […]
Analysis from Effectv, the advertising sales division of Comcast Cable, examining the reach of 165K campaigns to determine the relationship between the number of networks in a linear TV campaign and overall reach, reveals that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximised by buying across more […]
Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]
Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]
Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]
Channel 4’s commercial division, 4Sales, has announced a new data partnership with Nectar360, the UK loyalty programme, that aims to enhance advertiser targeting on Channel 4’s streaming platform, All 4. FMCG brands will now be able to tailor their adverts on All 4 to groups of users based on their recent shopping habits within Sainsbury’s […]
As the cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar has revealed its Media Trends and Predictions 2023, an annual forecast for how the media landscape will evolve in the year ahead. The report gives what Kantar says is a definitive view of coming media industry trends using Kantar’s data alongside evidence-based […]
Attention measurement specialist Lumen Research is to merge with media-buying platform Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel […]
Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]