Advanced Television

Targetted

Consumers still cool on targeted ads

Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276 UK consumers polled were positive about personal data being used to lead to better and more targeted messages. Only 15 per cent said they were […]

March 13, 2012

Time Warner Cable enhances interactive ads

Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with targeted advertisements in more ways on their television. Enhanced iTV is available in existing iTV markets nationwide, which include New York City, Charlotte and Cincinnati. […]

March 9, 2012

VideoHub integrates Nielsen Online Campaign Ratings

VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform. The collaboration […]

December 8, 2011

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]

November 30, 2011

Virgin: Targeted ads in 2012

Virgin Media is set to launch an addressable advertising service in the second quarter of 2012, ahead of rival Sky. The service will allow ads across all Virgin’s platforms to be targeted to all 3.8 million of Virgin’s individual households. Initially, it will be rolled out with VoD content with linear following shortly after. Virgin […]

November 29, 2011

Orange: Tablets cannibalise TV and PC usage in Europe

Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]

November 29, 2011By Colin Mann

Connected TV marketing trade body established

Leaders of the advertising, media and entertainment sector have converged in New York, London and Melbourne for the inauguration of the Connected TV Marketing Association (CTVMA), the global industry trade body of the advertising, media and entertainment sector. The CTVMA has been set up to inform and educate the advertising, media and entertainment sector on […]

November 28, 2011By Colin Mann

TubeMogul selling real-time ads on connected TVs

TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices. Internet-connected TVs are rapidly entering the mainstream with growth […]

November 22, 2011

Sharpstream rolls out new Adswizz system

Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed analysis of listener figures for its clients. The technology allows stations to gather lots of information on who is listening and target ads accordingly. It […]

November 15, 2011

Rovi enhances Smart TV advertising network

Digital entertainment solutions provider Rovi Corporation has unveiled a major update to its Rovi Advertising Network aimed at providing marketers with advanced tools for driving higher rates of engagement with TV advertising across set-top boxes, connected TVs, media players, game consoles and more. New features are designed to enable consumers to more fully interact with […]

November 11, 2011