A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]
Epsilon is expanding its relationship with iSpot.tv, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]
Gracenote, the content solutions pillar of Nielsen, has introduced Distribution Dynamics and Programme Availability Archive, new datasets which help content owners and buyers optimise programme licensing and acquisition strategies as TV viewership booms. Complementing Gracenote’s existing Content Analytics offerings, these syndicated datasets provide the content marketplace insights into characteristics of programming that drives consumption and […]
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]
Italy has upgraded its viewer figures ratings system to encompass all platforms and devices. Alongside the 45 million TV sets in Italian homes, the ‘Total Audience’ system now includes the estimated 75 million connected screens, the head of the Auditel ratings measurement company, Andrea Imperiali, told a parliamentary hearing. ‘Total Audience’ combines the existing system […]
Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]
Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a privacy-first media environment. Third-party cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on first party data, which provides a good […]
Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]