SintecMedia, a provider of broadcast management software, has announced that TubeMogul is now integrated with OnBoard, a next-generation marketplace for TV and digital advertising sales. OnBoard from SintecMedia fully integrates SintecMedia’s Sales and Traffic systems with TubeMogul PTV, providing TV broadcasters and cable networks streamlined access to demand from the world’s leading brands and media agencies. SintecMedia will showcase OnBoard’s capabilities at a joint presentation at NAB 2016 this week.

“SintecMedia is the system of choice of sales and traffic for the leading cable networks in the US, and TubeMogul is the leading software platform that automates the planning and buying of broadcast TV advertising,” said Amir Lavi, President of SintecMedia Americas. “This integration will provide SintecMedia’s clients a better view of demand and ensure they are maximizing their inventory in a private marketplace that is 100 per cent integrated with their Sales and Traffic systems.”

Part of SintecMedia sales and traffic solutions, OnBoard provides TV broadcasters and cable networks with an automated platform purpose-built to scale demand and maximize yield. Through an API-level integration with the content provider’s TV inventory management and ad insertion systems, marketers can obtain updated inventory forecasts and execute broadcast TV ad buys leveraging enhanced targeting and optimization tactics from within TubeMogul’s software platform.  OnBoard’s integration with the broadcaster’s traffic and sales systems automates the entire transaction, including scheduling, rights management, placement and execution of the buy.

“This partnership with SintecMedia provides clients of TubeMogul PTV improved reach across diversified supply sources, allowing them to reserve future inventory in a controlled environment and ultimately achieve better results,” said Oscar Rondon, Senior Director of TV Strategy and Business Development at TubeMogul. 

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