YuMe, a provider of digital video brand advertising solutions, has unveiled Video Reach – a Programmatic Branding Solution that enables agency trading desks and brand advertisers the opportunity to leverage the efficiency, TV-scale reach and accuracy of programmatic video buying, with two distinct advantages – first-party data science-powered audience targeting through SDK-integration and multi-screen reach without the use of cookies.

“Brand advertisers are having difficulty embracing programmatic video due to scale concerns, inferior targeting algorithms and being limited to online only,” said Jayant Kadambi, Co-Founder and CEO, YuMe. “In fact, the bulk of programmatic support doesn’t include mobile, tablet and CTV. So, we built a solution that alleviates all of these concerns and more – helping TV brand advertisers fully embrace programmatic video advertising, across all screens.”

Categories: Ads, Advertising