Flashtalking, a global independent platform for ad delivery and data analytics, has announced its enhanced dynamic video offering, augmenting the cross-screen creative tool kit for advertisers. The next generation solution delivers on rising desire in the marketplace for turnkey data driven cross-screen video advertising capabilities.

The enhanced Flashtalking dynamic video solution combines data driven and programmatic creative approaches to render, deliver and measure dynamic video campaigns. By assuring more powerful audience engagement elements and video ad formats, advertisers and their agencies ultimately achieve higher performance and return on ad spend (ROAS).

“We have always been at the forefront of programmatic creative and dynamic optimisation — and now offering turnkey dynamic video services, we ensure our clients have the most powerful possible tool kit for cross-screen messaging,” said Justin Rath, Flashtalking’s National Director of Technology Innovations. “Data driven dynamic video of this caliber enables advertisers to design for and foster more intense consumer engagement through data driven personalisation at scale across desktop, mobile, tablet, set-top and connected TV. They are able to use data to match multiple audience interests and segments, based on multiple targeting rules.”

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