AppsFlyer has released a survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64 per cent of businesses are running […]
Research from streaming infrastructure provider Bitmovin reveals that over half (57 per cent) of Brits have NOT cancelled any streaming service despite the cost-of-living crisis. Value for money (57 per cent) and the availability of their favourite content (48 per cent) are what will keep consumers subscribed to video streaming services amidst the cost-of-living crisis. […]
Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]
To determine consumer perceptions and behaviours related to Connected TV (CTV) as the medium continues to take off, LG Ads Solutions, the CTV and cross-screen media company backed by LG Electronics, conducted an online survey of over 1000 UK consumers in October 2022. Among the findings: Netflix is still king: When asked which subscription services […]
LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]
Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]
Teads, the global end-to-end platform, has announced the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a […]
LG Ads Solutions, the connected TV and cross-screen advertising service, is carrying out a rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. LG Ads Solutions […]
Analysis by Innovid, the advertising delivery, personalisation and measurement platform, has found that interactive connected TV (CTV) campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics. Interactive CTV, a type of advanced video ad creative, allows audiences to engage directly with video advertising with […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]