HBA Media’s has announced the completion of three new deals, strengthening the agency’s international racing portfolio. HBA has partnered with the Hong Kong Jockey Club to distribute seven international Group 1 contests staged over two principal race days highlighted by the Longines Hong Kong International Races in mid-December which features the Hong Kong Sprint, Mile, […]
NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
Jeff Shell is stepping down as chief executive of NBCUniversal after an investigation into a complaint of alleged inappropriate conduct, says parent company Comcast. Shell said in a statement, issued by Comcast, that he “had an inappropriate relationship with a woman in the company”. Comcast said the investigation into the complaint was led by outside […]
NBCUniversal is investing in its leadership with the promotion of three key executives across the portfolio. The announcement of the two new leaders in the advertising business follows the organisation’s restructuring, which the compnay says focused on better serving clients and partners in a One Platform environment. In addition, E! continues to build up its […]
At NBCUniversal’s third annual developer conference, One23, the company unveiled new and expanded capabilities as part of the One Platform technology stack, which combines the data and targeting of big tech and the passion and engagement of big media. Whether first-party data partnerships, transformational in-flight optimization for linear, integrations of NBCUniversal Checkout across platforms, or […]
On December 8th, local business owners and agency partners in the Philadelphia area will join NBCUniversal advertising and local executives along with MSNBC Host, ‘Velshi’ Ali Velshi at the Comcast Technology Center for the inaugural Local Innovation Forum: Philadelphia in Focus. Centred around local marketers, the goal of this interactive forum is to connect local […]
NBC Universal is to close its Olympic Channel. Transmissions, which started in 2017, will end on September 30th. “In order to best reach our target audiences, we are re-evaluating our programming distribution strategy regarding the content that currently airs on Olympic Channel: Home of Team USA with our partners at the International Olympic Committee and […]
NBCUniversal has announced an expansion of its longstanding relationship with Apple News to become the exclusive advertising reseller for Apple News and Apple Stocks in the UK. NBCUniversal has been the exclusive advertising reseller for News and Stocks in the US since 2017 and has worked with more than 500 advertisers since the launch of […]
NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Michael Bologna has joined data-powered CTV ad experience firm BrightLine in the new position of Chief Accelerator, it was announced today by co-founders Jacqueline Corbelli and Rob Aksman. Embedded with major media clients such as Disney, NBCU, Discovery Networks, Fox, and Seven West Media in Australia, BrightLine delivers connected TV ad experiences for 72 of […]