IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and […]
Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]
Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
Mobile marketing analytics platform Adjust is expanding its CTV and OTT offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install, providing cross-device insights to help optimise campaigns and drive growth. “As CTV grows, so […]
The number of Connected TVs in Italy reached 15 million in September 2021, and they are currently present and used in 45 per cent of households. Two thirds of them are Smart TVs, while the rest are attached devices (such as Amazon Fire and Google Chromecast) and gaming consoles, according to IAB Italia’s White Paper […]
ZEASN, a provider of OTT and smart TV solutions, has announced that myCast (formerly Vixi TV), a platform specialising in creating and monetising Smart TV apps for brands and content owners, has successfully launched a number of smart TV apps on ZEASN’s Whale Eco platform. The selected apps from myCast cover a wide range of […]
TVSquared, a global player in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns. TV viewers, not bound by time, location, platforms or devices, can consume […]
Sabio, the mobile data-powered Connected TV (CTV) platform, has revealed results from a recent CTV ad campaign with a global retailer that leveraged QR codes to drive purchase decisions. The campaign saw 96 per cent of consumers start a shopping journey and transfer items into their cart after scanning the QR Code on a streaming […]
TVSquared, a global player in cross-platform TV ad measurement, has announced its approved status as the latest organisation to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. […]
Consumer technology sales have seen historic growth since the pandemic began as consumers purchased new products to meet their growing technology needs or upgraded existing devices. While the Covid-19 pandemic turned homes into places of work, school, entertainment, and rest, the devices leveraged