MobileFuse, \n in-app mobile, CTV, and DOOH advertising platform, has released the latest version of its exclusive video offering, Fusion Video. The newest version utilises AI to create outstream video placements, while taking into account performance and consumers when automatically building the video ad units. Fusion Video-Outstream, accessible to publishers via the MobileFuse SDK, provides […]
Digital Remedy, a performance media partner for brands and agencies, has announced the appointments of Randall Rothenberg and Martin Kristiseter to its Board of Directors. Rothenberg spent 16 years as CEO and Executive Chair of the Interactive Advertising Bureau (IAB). Kristiseter is the founder and Managing Director of Compulse, a marketing technology and managed services […]
The MENA region is witnessing a surge in demand for advanced, integrated tech solutions tailored to businesses and organisations’ unique needs. To meet this growing market’s needs, Mediability, an independent systems integrator, has established a game-changing presence in Dubai, rooted in traditional system integration but combined with a software centric, cloud-based approach. To address the […]
Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB’s US Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study, released during IAB’s Podcast Upfront. The seventh annual study, prepared for IAB by PricewaterhouseCoopers (PwC), quantifies annual podcast advertising revenues generated over the […]
Vevo, the music video network, has announced new partnerships, programming updates, and brand sponsorship opportunities at its 2023 IAB Newfronts presentation in Sony Hall, New York City. During the show, Vevo showcased its ability to provide true national reach through its portfolio of FAST channels and apps across 35 CTV platforms. With a channel for […]
Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]
The UK digital ad market maintained double digit growth of 11 per cent in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, political uncertainty, and the impact of structural changes such as the removal of Identifier for Advertisers (IDFA). IAB’s latest Digital Adspend report, produced with PwC, shows that digital advertising spend […]
According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]
IAB Tech Lab, the digital advertising technical standard-setting body, is launching a new initiative to set technical standards to bring universal addressability to all TV environments. “The TV advertising delivery, distribution, and measurement landscape is fragmented, creating significant friction within the supply chain. Just like consumers want a seamless viewing experience across streaming and traditional […]
The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]