The gap in the Spanish TV market between the country’s largest OTT services, Prime Video and Netflix, is getting smaller, with the former stepping on Netflix’s heels. Data from Barlovento Comunicación reveals that Netflix is the market leader with a penetration rate of 52.6 per cent, despite the 1 million subscribers lost through the anti-sharing […]
Over 90 per cent of households in Sweden currently pay for some form of media subscription. Despite rising interest rates, inflation and increased financial strain, there seems to be no sign of saturation in paid media. Quite the opposite, according to Mediavision’s analysis, which shows a record level for households’ total media expenditure. Households pay […]
This spring, households in Norway are paying an average of NOK 602 (€52.24) per month for TV and streaming content. according to Mediavision’s latest analysis of the Norwegian media market. It means that household spend on TV and streaming has grown 3 per cent, compared to the same period last year. Above all, what drives […]
The Great Streaming War of the early 2020s is finally over. Like so many wars, this one ends with many losers, but no clear winner. And we, the viewing audience, are left with too many choices and too much cost. Let’s briefly recall why the Streaming War was fought. Not long ago, SVoD (streaming video […]
Netflix viewers flocked to Queen Charlotte: A Bridgerton Story as the series debuted atop the English TV List with 148.28 million hours viewed, making it the most viewed title in the week commencing May 1st. The series has more than 22 million views in its first week (148.28 million hours viewed divided by 6.49 runtime […]
Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]
The Diplomat remained atop Netflix’s English TV List for the second week in a row with 66.46 million hours viewed in the week commencing April 24th – reaching the Top 10 in 84 countries. Since its premiere, the political drama has gripped audiences, with over 18 million views (123.95 million hours viewed divided by 6.76 […]
Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]
Putting stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The forecast […]
Netflix viewers flocked to political dramas as The Diplomat and The Night Agent took the top two spots on the English TV List in the week commencing April 17th. Starring Keri Russell and Rufus Sewell, new series The Diplomat was the most viewed title of the week with 57.48 million hours viewed and appeared in […]