Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends Despite Netflix reporting a loss in US […]
The UK House of Commons Digital, Culture, Media and Sport Committee has invited Elon Musk to discuss his proposed acquisition of Twitter. “At a time when social media companies face the prospect of tighter regulations around the world, we’re keen to learn more about how Mr Musk will balance his clear commitment to free speech […]
A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]
British millionaire Sir Martin Sorrell, executive chairman of ad-agency S4 Capital and the former head of WPP, says that broadband satellite venture Starlink is the real “ace up Elon Musk’s sleeve” – not Twitter or Tesla. “The real jewel in Musk’s crown is Starlink. It takes data directly from Tesla’s cars which in reality are […]
Following his earlier declaration of intent to acquire the social media giant, Twitter has confirmed that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion (€41bn). Upon completion of the transaction, Twitter […]
Elon Musk has offered to buy Twitter, suggesting in a US Securities and Exchange Commission filing that he is the right person to “unlock” the social media platform’s “extraordinary potential”. Musk says he would pay $54.20 (€50) a share for Twitter, valuing it at over $40 billion, but that if his offer was not accepted, […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
Elon Musk will not be joining the board of Twitter, the company’s chief executive Parag Agrawal has confirmed. Musk’s appointment was due to become effective on April 9th after he acquired a 9.2 per cent stake in the social media platform last week. However, Agrawal tweeted: “Elon shared that same morning that he will no […]