Comscore, a partner for planning, transacting and evaluating media, has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement. The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- […]
FOX News Digital finished April 2023 once again as the top-performing news organisation in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore. This marks seven consecutive months as the top news brand with multiplatform views and 26 straight months as number one with multiplatform minutes. FOX News Digital closed out […]
NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns. Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV […]
PubMatic, an independent technology company for digital advertising supply chain, and Proximic by Comscore, a leading provider of addressable programmatic targeting, announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. Proximic by Comscore’s solutions are contextually driven alternatives to ID-based targeting. They are powered by Proximic’s industry-leading […]
Media measurement specialist Comscore has launched a dedicated programmatic targeting business, Proximic by Comscore, which has become the newest division of the growing company. Proximic by Comscore addresses the evolving ad tech landscape’s compounding signal loss with a suite of ID-based and advanced contextual targeting solutions accessible via integrations with leading ad platform partners such […]
FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes, according to Comscore. For the year, FOX News Digital for the year secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. The FOX News mobile app finished 2022 […]
FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]
Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]
FOX News Digital finished the third quarter of 2022 as the top-performing news organisation in the competitive set in multiplatform minutes and views according to Comscore. FOX News Digital closed out the quarter delivering over 8.5 billion total multiplatform minutes, over 4.3 billion total multiplatform views, and averaged 80 million monthly multiplatform unique visitors. For […]