Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]
Figures released by the BBC indicate that police drama Line of Duty’s return is BBC iPlayer’s biggest episode of the year so far, with the first episode of the sixth series streamed 9.2 million times, and the boxset has been streamed 137 million times. In addition, consolidated figure show that 14.6 million people watched the […]
ITV has released figures that show 2021 is on track to be ITV Hub’s most successful year yet, partly thanks to Euro 2020, the return of Love Island, and the success of young skewing commissions including The Cabins and Social Media Murders. ITV says it has also more than doubled the amount of content on […]
Viewers flocked to BBC iPlayer between July and September 2021 (Q3), according to data revealed by the Corporation. Programmes were streamed 1.5 billion times – up 20 per cent on the same period last year, and up 49 per cent on the same period in 2019 – making it iPlayer’s best Q3 on record. Highlights […]
Samsung Ads Europe reveals in its latest report on the Samsung Smart TV landscape, Behind The Screens, that streaming habits, accelerated by the pandemic, have become routine as consumers adjust to post-lockdown life. Samsung Ads Europe, the media and advertising division of Samsung Electronics, leveraged insights from millions of Samsung Smart TV devices across ‘EU5’ […]
Public interest in women’s sport has risen during the pandemic with 21 per cent of UK adults saying they follow it more than they did 18 months ago, according to a report published by Sky Sports and Leaders in Sport. Jonathan Licht, Managing Director, Sky Sports, said: “This report shows that women’s sport is again […]
BT Sport has announced the autumn line-up from its award-winning BT Sport Films series, with four new in-house and commissioned documentaries premiering over ten weeks. The four new films complete a compelling 2021 from BT Sport Films with six new in-house documentaries broadcast across the year. These include Make It Or Die trying: The Frank […]
Ahead of the August bank holiday, Virgin Media O2 has detailed the network coverage enhancements it has provided for sport and music fans at 17 events so far this summer – with another 14 to come. Virgin Media O2 has been working behind the scenes at locations including Silverstone and Reading and Leeds festival, installing […]
From the FA Cup final in May to the inaugural men’s and women’s Hundred cricket finals in August, millions of viewers across the UK have tuned into the BBC to enjoy a busy summer of sport in 2021. The total television reach during this period was 50.8 million, meaning 84 per cent of the UK’s […]