Advanced Television

Olympics

NBCU expands Olympics partnership with Twitter

NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights:   Pre-Games Countdown Coverage: Beginning in February 2024 […]

May 4, 2023

Channel 4 Paralympic Production Training Scheme

Channel 4 has launched its Paralympic Production Training Scheme will give 19 disabled people the chance to launch their broadcast careers with 12-month placements at independent production companies across the UK – and some will go on to work on the 2024 Paris Paralympic Games. Successful applicants will spend a year working as trainee production […]

May 4, 2023

Team GB partners with Little Dot Sport

Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect. The two-year contract will see Little Dot Sport provide support on the management of the Team GB YouTube channel as well […]

March 8, 2023

Australia: Nine scores Olympics 2024-2032 rights

The International Olympic Committee (IOC) has announced that Nine Entertainment has been awarded the exclusive free and subscription audio-visual rights and non-exclusive audio rights to every Olympic Games from 2024 to 2032. Commencing in July 2024 with the Olympic Games Paris 2024, Nine will provide Australia with a front row seat to the next five […]

February 8, 2023

EBU, WBD secure 2026-32 Olympic rights

The International Olympic Committee (IOC) has confirmed that all media rights in Europe for the four Olympic Games in the 2026-2032 period have been awarded to the European Broadcasting Union (EBU) and Warner Bros Discovery (WBD). Following the IOC’s launch of a competitive tender, the EBU and WBD presented a joint bid to acquire all […]

January 16, 2023By Colin Mann

BBC extends Olympics rights

The Olympic Games will remain on the BBC up to and including 2032, ensuring the events remain free-to-air for another decade. In a new joint partnership with the European Broadcasting Union (EBU) and Warner Bros Discovery (WBD), the BBC will bring coverage of the Olympic Games and all the major moments on TV, radio, online […]

January 16, 2023

McColgan named BT Sport Action Woman of the Year

Eilish McColgan has been named BT Sport Action Woman of the Year to conclude an outstanding roster of achievements for the 31-year-old Scottish athlete. The middle and long-distance runner from Dundee has had a monumental year. Eilish claimed the first major title of her career at the Commonwealth Games in Birmingham, winning gold in the […]

November 17, 2022

NBCUniversal’s One Platform hits Key Milestones

NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]

November 16, 2022

Netflix, IOC partner on The Redeem Team

The International Olympic Committee (IOC) and Netflix have collaborated on The Redeem Team – a nostalgic celebratory look at the iconic 2008 US Olympic Men’s Basketball victory. The documentary film will debut globally on Netflix on October 7th. Using Olympic footage and behind-the-scenes material, The Redeem Team tells the story of the US Olympic Men’s […]

August 22, 2022

NBCU pulls plug on Olympic Channel

NBC Universal is to close its Olympic Channel. Transmissions, which started in 2017, will end on September 30th. “In order to best reach our target audiences, we are re-evaluating our programming distribution strategy regarding the content that currently airs on Olympic Channel: Home of Team USA with our partners at the International Olympic Committee and […]

July 4, 2022By Chris Forrester