ITV is investing in pet health and wellness company PitPat and adding the company to its Media for Equity portfolio in its second investment of 2023. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX […]

Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s […]